A bill to recognize the chile growers of Southern Colorado with their own special license plate won voice-vote House approval this morning.
House Bill 1012, sponsored by Rep. Daneya Esgar, D-Pueblo, was requested by the Pueblo Chile Growers Association, which is mounting an economic development campaign to give their products a higher profile.
“The Pueblo chile is Colorado’s chile,” she told the House, according to a press release. “Our local growers deserve recognition of their outstanding chiles.”
Having gotten a taste of Colorado’s effort, the New Mexico Legislature is rushing through its own license plate bill recognizing its popular Hatch chiles. Today, Esgar amended her bill to make sure Colorado can win Read More
Thanks to a new branding campaign, local leaders and the newly formed Pueblo Chile Growers’ Association now have their sights set on Pueblo Chiles taking a permanent seat in Colorado’s culture, instead of just Pueblo’s.